Mortimer’s is a publication inspired by the goings-on in Orlando, FL. The publication focuses on recent attractions at Walt Disney World as well as other celebrations and events based in the area. The name Mortimer’s was chosen because it relates to Mickey Mouse’s original name, Mortimer Mouse.
The publication is separated into three major sections, including a spread dedicated to the recent Star Wars attractions (cover story), a spread on multiple non-Star Wars attractions and a spread about all attractions outside of the Disney brand. The structuring is designed to appeal to everyone who would want to visit Orlando, not just Disney World.