A great city like Frederick deserves a great Restaurant Week. There are so many great places to get food, whether it’s a quick bite or an unforgettable evening.
Unfortunately following the Covid-19 pandemic, Frederick’s Restaurant Week had to remain dormant for several years. To celebrate it’s return, it was rebranded to Bites & Bevs, a two week celebration of Frederick’s amazing downtown eateries.
I developed a logo and brand to match the vibrancy and modern feeling of downtown Frederick. My main concern was avoiding direct food imagery, and instead creating icons and shapes that implied cuisine rather than directly displaying it.