Summer Emails
Two emails were identified within our brief to drive sales during the summer months. The first was an email to inspire our customers to take advantage of numerous deals and promotions at our stores to help them with their summer cookouts. Specific items were identified to help our customers get the best value, so they could create the best summer cookout with breaking the bank.
The second email was sent out mid-week during one of the more slow weeks of the summer. This would encourage more sales during this time by enticing the customer to take advantage of high value deals, as well as a custom coupon to save on their whole cart.
Untappd Digital Ads
It was also important to encourage beer sales for summer cookouts and other summer gatherings. GIANT partners with the Untappd app to provide digital ads within the applciation to promote beer sales both in-stores and online.
In-store Digital Screens
Two digital screens were requested to encourage sales of common grilling items. The first was a general screen that would highlight GIANT’s own brand of grilling items such as burgers, hot dogs, and cheese. This would encourage saving money with higher savings, while still providing a high-quality cookout.
The second would then highlight items that were on Extended Bonus Buys during the month of July. Extended Bonus Buys are month-long deals that run beyond the usual week-long deals customers are familiar with.
Gas Station Screen
The above Extended Bonus Buy digital screen was then adapted to be played on GIANT gas station screens, to add another call to action at the pump to come in and save on summer items.