Pat Heinbaugh Design Co.
PH SMC Website Thumbnail.jpg

South Mountain Creamery

South Mountain Creamery is a working dairy farm, creamery, retailer, and home delivery service located in Middlestown, Maryland. Experiencing a large growth in their home delivery service during the 2020 pandemic, South Mountain Creamery (or SMC) needed their brand to match pace with their growing audience.

A key goal when growing this brand was to update their 20-year-old logo. During the sketching phase, I developed a logomark that paid tribute to their origins as a dairy farm. Despite ultimately not being chosen by the client, elements of the typography were adapted into the final logo package.

New Brand Concepts

 
 

SMC Brand Guidelines

While the final logo chosen was created by another designer on my team, I was tasked in creating brand guidelines to show just how this brand has evolved. I created palettes evocative of SMC’s farm-fresh standards and a bright, illustrative style. Fonts were chosen to blend both modern sensibilities as well as SMC’s rustic roots.

 
 
 

SMC Website Redesign

With a new logo comes a new website! With a wide variety of products, retail locations, and home delivery shopping, SMC needed an easy-to-navigate web presence that represented every aspect of their business. While coordinating with copywriter Wallis Shamieh and photographer Justin Tsculalas, I designed a website that accurately represented everything SMC has to offer.

The full website is able to be explored at SouthMountainCreamery.com. SouthMountainCreamery.com was the recipient of the 2021 Graphic Design USA “American Web Design Award”.

 
 
 

FedEx Field Booth Design

South Mountain Creamery was honored to be asked to serve ice cream at the home of the Washington Commanders, FedEx Field. I was tasked with designing all aspects of the booth including interior wraps, an exterior hanging sign, wayfinding signs, digital menus, and employee t-shirts.

 
 
 

SMC Eggnog Sales & Event

SMC was more than excited to share their new and improved eggnog recipe to the world in the winter of 2021. I assisted in shooting a light and humorous video introduction to their new winter-time treat. From there, I edited the footage in the style of silent screwball comedies of the 1920’s and 30’s. A classic style for a classic treat.

This style was adapted into the marketing for an event hosted by McClintock Distilling, which would use SMC Eggnog in the recipe for a new spiked eggnog cocktail.

 
 

SMC Packaging Design

 

SMC Retail Merchandise

 

SMC Social Media

Along with all other marketing materials, I am responsible for designing, posting, and assisting in managing SMC’s social channels. This includes four accounts dedicated to South Mountain Creamery’s production and family farm, Frederick’s Ice Cream Shop, Chambersburg’s Ice Cream Shop & Cafe, and their Trickling Springs Organic line of organic products.