Pat Heinbaugh Design Co.
GIANT Holiday Hero Image.png

GIANT Holiday Parties & Charcuterie

The holidays are always difficult for any family. Between cooking, hosting, shopping, and more, it can be incredibly tough to keep up. GIANT wants to help families take the stress off during this time, at the right price.

One way is by offering large trays and platters through their catering service, GIANT Entertaining. These trays are a high value per serving, and will be the hit of any party or gathering.

The second priority was charcuterie, a staple of any holiday party. GIANT offers plenty of high quality meats, cheeses, and spreads that can build a board that anyone would be glad to put out for their guests. Along with the sheer volume of selection, many of these items are on sale throughout the holidays, making sure your charcuterie boards can be made at a value.

Below are a selection of multi-channel design assets created to support both programs.

 

Signage

A variety of signage was required to both spread awareness for both these programs, as well as outline the extended period of deals throughout the holiday. A more seasonally appropriate blue was brought into the design system to get customers in the holiday spirit.

 
 
 

Email

A mass email was developed to encourage customers to take advantage of season-long deals on charcuterie. The email was structured in a way to advise customers that if they took advantage of the numerous sales throughout the holidays, they could build an entire charcuterie board for under $20.

 
 
 

Display Ads

A display ad set was also developed to lead online customers to our ecommerce site to purchase charcuterie items.

 
 
 

Social

Working with the GIANT social team, I developed a variety of paid social advertisements to promote sales of entertaining tray sales and on-sale charcuterie items.

 
 
 

In-store Digital Screens

Two in-store digital screens were developed to promote both of these programs. Utilizing footage shot with a partner agency, I created overview videos that make clear the offerings GIANT can bring them throughout the holidays.

 
 
 

Gas Station Screens

The two above digital screens were then adapted to be played on GIANT gas station screens, to add another call to action to come into GIANT for all your holiday needs.