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CommonHealth

CommonHealth is a PA-based initiative to provide affordable healthcare to those in need.

The primary mark is made with the intent to abstract the common “cross” logo used in healthcare. By doing so, it can be read as both the health cross and the initials for CommonHealth.

The versatility of this mark can then be applied to other design executions, thereby showing the brand and the human component of healthcare.

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 To fully show my thought process, I created an animation to explain how the CommonHealth mark was developed.

 
 

Brand Colors and Fonts

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Brand Art + Other Executions

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