Pat Heinbaugh Design Co.
GIANT Halloween Hero Image.jpg

GIANT Halloween

Halloween is a major holiday for grocery and other retail stores. GIANT is no different with a variety of sales on candy, pumpkins, and other fun and spooky holiday items.

To get the best value to our customers, a wide variety of tactics was required to communicate that you can get the best savings on Halloween at GIANT.

After being briefed by GIANT'S internal marketing team, I developed the below campaign materials to communicate the best value and quality to our customers. The design was carefully constructed to feel both friendly and a little bit spooky to get you in the Halloween mood.

 

Signage

A large variety of in-store print materials was required to communicate all the ways you could find value at GIANT during the Halloween season. The biggest deal was the earning of 5 times your rewards points (which can be used for dollars off your grocery purchases and gas, exclusive items, and more) on all Halloween items including candy, costumes, bags and buckets, and more. This was communicated on our main holiday stanchion, which also included weekly inserts communicating other competitive deals on holiday candy. This then reinforced that not only could you save on the items themselves, but also earn points for even more savings.

Other deals that required signage were cheap pizzas for dinners either during the season or for Halloween parties, as well as competitive pricing on pumpkins for carving. Our copywriter developed the core tagline, “A squeal of a deal”, which is repeated on a number of the materials.

 
 
 

Email

A mass email also needed to be develped to be mass distributed to our current customers. The 5x candy deal was once again heavily featured, as well as deals on pumpkin carvings and cheap and easy Halloween meals.

 
 
 

Landing Page

Higher tiered campaigns also require a landing page on the main GIANT website. This landing page was developed in collaboration with our web team to communicate all the deals you can save with us during Halloween, as well as recipe inspirations and more. (Please note that this is a mock-up provided to our internal team, final webpage may vary in content).

 
 
 

Social

Working with the GIANT social team, I developed a variety of paid social advertisements to promote Halloween deals and recipe inspirations that you could shop for in stores and online.

 
 
 

In-store Digital Screens

Two in-store digital screens were requested to communicate savings to our customers. The first was created to once again show off the 5X rewards points offer to our customers throughout the store. The second screen than advertises fall specific Extended Bonus Buy items.

 
 
 

Gas Station Screen

The above 5X rewards points offer digital screen was then adapted to be played on GIANT gas station screens, to add another call to action at the pump to come in and take advantage of the promotion.