Pat Heinbaugh Design Co.
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Frederick Commercial Real Estate

Frederick Commercial Real Estate was an already established major player in Frederick when they became my client. What they really needed was to more clearly define the parameters of their brand.

While they did not want to redesign their logo, new configurations of their icon and wordmark were developed. A new color palette was also developed to represent the more high class offerings the company was known for.

 
 

Offering Memorandum

The key to any successful real estate sale is a well developed offering memorandum. This is a core document that details everything a potential buyer would need to know such as size, features, nearby attractions, financial projections, and more. Taking the newly developed brand sheet I created, I revamped the look and feel of Frederick Commercial Real Estate’s Offering Memorandum design. Working closely with a copywriter and their team, we created a flow of content that would be sure to give clients the information they would need to make an informed purchase.